市場調查
MARKET RESEARCH
針對單項或系列產品在軌道產業領域,自研究設計、建設、施工、監理、制造到運營(鐵路局,地鐵公司)和維修養護單位范圍的完全市場環境中的各項市場調查。涵蓋大型設備,基礎設施,系統集成,單一設備及零部件,自研發,實驗,應用到市場化的全程跟蹤式調查,亦可橫向采集同類產品市場應用數據(非技術類),有目的、系統整理行業市場信息,為企業參與行業競爭、市場預測和經營決策體統客觀資料。
Individual or family of products in the field of track industry, design, construction, manufacturing operation (Railway Bureau, Metro Company) and maintenance company from all the scope of market environment. The market research covers large equipment, infrastructure, system integration, single equipment and spare parts. We can provide market-based tracking survey from research, development, test, applied to market-oriented. We also provide the horizontal acquisition of similar products market data (non-technical). It can help enterprises to participate in the competition in the industry and provide objective information for market forecasts and operational decision making.
品牌推廣
BRAND PROMOTION
在龐大的中國軌道行業市場中,準確定位產品價值空間,科學地規劃企業品牌、產品推廣渠道,設定業 績指標。集品牌營銷、互動營銷、媒體傳播、公關策劃、產品包裝等多種實用手段予以實現。
Accurate positioning of the market space, scientific planning of brand, channels promotion of product and indicators performance setting in the huge Chinese rail industry market. We realized this all by integrated use of brand marketing, interactive marketing, media, public relations planning, product packaging and others.
公關活動
PUBLIC RELATIONS
活動形式:新產品發布會,供求見面會,企業聯誼會,企業慶典等。
?;兀?/strong>協助企業在遇到重大負面效應問題時,及時有效地通過新聞發布會等公關活動 減輕公共輿論對企業形象的損害。
現場活動:將學術權威,高層領導,重大客戶,邀請至企業基地參與各類交流活動。
企業文化:根據企業發展需要,結合企業和行業特點,包裝企業文化、品牌文化活動。
Forms of activities: New product release, supply and demand business meeting, corporate celebrations.
Crisis PR: Through press conferences and other public relations activities to reduce the damage to corporate image timely and effective.
On-site activities: Invite academic authority, senior leaders, major customers to visit enterprise base to participate in various exchange activities.
Corporate culture: According to the development needs of enterprises, combined with business and industry characteristics, packaging corporate culture, brand activities.
戰略規劃
STRATEGIC PLANNING
企業診斷:準確評估企業管理水平,運營效率,財務管理水平,質量管理體系,產品競爭力,市場潛力等方面客觀現狀,發現企業在行業市場中的問題,提出改進方案。
產品規劃:針對企業和行業特點,為企業產品科學系統的設計適應行業市場方向的產品戰略規劃。
規劃執行:按照規劃方案,提出產品戰略規劃的實施步驟和方法。
Corporate diagnosis: An accurate assessment of the enterprise management level, operational efficiency, financial management, quality management system, product competitiveness, market potential. Find companies problem in the industry market and propose improvement program.
Product Planning: Scientific design and plan for enterprise in product market direction and industry characteristics and strategy.
Planning and implementation: In accordance with the planning scheme, implement the planning steps and methods.
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